An Instagram experiment where I tested sharing sound only, no picture, in exploration of recording multi sensory experiences. Some findings:

  • It's harder to get a reaction (sound is not scannable when you're playing with your phone while waiting in line, it requires much more engagement from the user.) 
  • What makes a good "sound snapshot"? We have a sense of what makes a good photograph, but what distinguishes a 15 second clip of ambient sound from a bad one?
  • The most compelling one was the musician at Grand Central. (Our brain, it likes structure!)